Meet Crystal, the adaptive selling platform

Our software reveals the personality of any B2B prospect so sales teams can confidently adapt to any type of buyer.

英雄联盟竞猜抽注v5.2 IOS版 Know Your Prospect

Predict any prospect's personality and get actionable insights into how to best communicate with your buyer.

Tailor your pitch

Know what words, phrases, style, and tone should be used or avoided when reaching out to specific buyers.

Real-Time Guidance

Automatically review the style and tone of your sales communication and match it to the preferred style of your prospects.

Accelerate Ramp Up

Accelerate the development of reps by coaching repeatable personalization techniques with daily reinforcement.

What is adaptive selling?

Adaptive selling is the ability for a sales rep to change their communication style, the content of their pitch, and their overall approach while interacting with prospects, based on perceived information about the person or situation.

Crystal uses a proven personality framework called DISC to reveal how prospects want to behave, communicate, and make decisions, so adaptive selling techniques can be implemented, reinforced, and scaled throughout the sales entire organization.

Scale adaptive selling across your organization


  • Personalize communication with ease
  • Raise conversion and win rates
  • Accelerate development of communication skills


  • Manage reps more efficiently
  • Reduce ramp-up time for new reps
  • Provide more effective 1:1 coaching


  • Improve the buyer experience
  • Maintain consistent quality and performance with growth
  • Coach sales managers in maximizing the impact of their time

Crystal gives me insights and helps me connect with my clients at a far deeper level than any google search ever could.
John Barrows
CEO, JBarrows Sales Training
Trusted by thousands of organizations globally